Terry Ferrell Firefighters Fund
In place of the Jim Beam logo on the face of the bottle there is a fire hat bearing the number 343, signifying the number of firefighters in Terry Farrell’s squad who were killed on September 11, 2001. Additionally, the side of the bottle provides details on the sponsorship along with the website address for the fund, www.terryfarrellfund.org, urging consumers to visit the site to make a donation or to learn more. The 2007 bottle will also be topped by a red cap, signifying a firefighter helmet.
The fund sounds like a good idea. But I'm not sure how I feel about bottles of liquor behind the bar that make me think about 9/11. I ran into this at a bar tonight and it didn't quite sit well with me. Imagine if you will the Martin Luther King Jr. commemorative condom for instance. Maybe I'm being overly critical.